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Privacy Policy

Effective date: 31/03/2026

Willow and Wisp (“we”, “our”, “us”) is committed to protecting and respecting your privacy in accordance with the General Data Protection Regulation (GDPR) and other applicable data protection laws.

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit or make a purchase from our online store hosted on Wix.

1. Business Information

Business Name: Willow and Wisp
Location: Peterborough, England, United Kingdom
Contact Email: jakegfitness@outlook.com

2. Personal Data We Collect

We may collect and process the following categories of personal data:

1) Information You Provide Directly

  • Full name

  • Billing and shipping address

  • Email address

  • Phone number

  • Payment details (processed securely via third-party providers)

2) Automatically Collected Data

  • IP address

  • Browser type and device information

  • Pages visited and browsing behavior

  • Referring website

3) Order Information

  • Products purchased

  • Transaction details

  • Delivery preferences

4) How We Use Your Data

We process your personal data for the following purposes:

  • To process and fulfill orders

  • To manage payments and prevent fraud

  • To provide customer support

  • To communicate order updates and service messages

  • To improve our website, products, and services

  • To comply with legal and regulatory obligations

We only process your data where we have a lawful basis under GDPR, including:

  • Performance of a contract

  • Legal obligation

  • Legitimate interests

  • Your consent (where applicable)

4. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience.

Types of Cookies We Use:

  • Essential Cookies: Necessary for website functionality

  • Performance Cookies: Help us understand website usage

  • Functional Cookies: Remember your preferences

  • Marketing Cookies: Used for advertising and analytics

You can control or disable cookies through your browser settings. Please note that disabling cookies may affect website functionality.

5. Third-Party Service Providers

We share your data with trusted third parties only where necessary:

a) Payment Processors

  • PayPal

  • Credit/debit card payment providers

These providers securely process your payment information in accordance with their own privacy policies.

b) Dropshipping Suppliers

  • We share necessary order details (e.g., name, address) with suppliers to fulfill and deliver your order.

c) Website Hosting and Platform

  • Wix (website hosting and infrastructure)

d) Analytics and Marketing Providers

  • Tools used to understand website performance and customer behavior

All third parties are required to process your data securely and in compliance with GDPR.

6. International Data Transfers

As part of our operations, your data may be transferred outside the United Kingdom or European Economic Area (EEA), including to third-party providers.

Where this occurs, we ensure appropriate safeguards are in place, such as:

  • Standard Contractual Clauses (SCCs)

  • Transfers to countries deemed to provide adequate protection

7. Data Retention

We retain your personal data only for as long as necessary to:

  • Fulfill the purposes outlined in this policy

  • Comply with legal, tax, and accounting obligations

  • Resolve disputes and enforce agreements

Typically:

  • Order data is retained for up to 6 years (for legal compliance)

  • Marketing data is retained until you withdraw consent

8. Your Rights Under GDPR

Under the GDPR, you have the following rights:

  • Right of Access – Request access to your personal data

  • Right to Rectification – Correct inaccurate or incomplete data

  • Right to Erasure (“Right to be Forgotten”)

  • Right to Restrict Processing

  • Right to Data Portability

  • Right to Object to Processing

  • Right to Withdraw Consent (where applicable)

To exercise any of these rights, please contact us at:
jakegfitness@outlook.com

9. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, misuse, or alteration.

However, no method of transmission over the internet is 100% secure.

10. Complaints

If you believe your data protection rights have been violated, you have the right to lodge a complaint with a supervisory authority.

In the United Kingdom, you may contact:

Information Commissioner’s Office (ICO)
Website: https://www.ico.org.uk

If you are located in the European Union, you may contact your local data protection authority.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect legal, technical, or business changes. Updates will be posted on this page with a revised effective date.

12. Contact Us

If you have any questions about this Privacy Policy or how your data is handled, please contact:

Email: jakegfitness@outlook.com
Location: Peterborough, England, United Kingdom

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